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8 Ways To Repurpose Your Marketing Content

Updated: Sep 18, 2023

As an entrepreneur who's trying so hard to grow your business, you're likely creating content and have wondered "do I have to do this forever?"


Good news...you don't have to be stuck on the content-creation hamster wheel! You can get off that wheel by repurposing your already-created content and I'm going to show you how.



Why Create Content

If you're curious why content is important in the first place, the answer is three fold:

  • It helps your business be found by potential customers

  • It helps you build the know, like and trust factor with your potential customers

  • It helps you get clear on what lights you up & the business you want to build

*If you'd like to hear how content can help you define your niche, check out episode #178 with Tess.


So now that you know why it's important you'll likely come back to the question in a different way and ask "how can I continuously create content to help me grow my business without burning out?"


The answer is repurposing your content.

 

**This was also a podcast episode (episode #179. Use the player below if you'd prefer to listen to this message.


 

How To Get Started Creating Content

Just start. You won't do it perfectly at first but it's not important to do it perfectly, it's important to get it done. Done is better than perfect.


While there's many types of content out there, the three main types of content are:

  • Written content (blogging, emails)

  • Video content (YouTube)

  • Audio content (Podcast)


Pick the one that you feel the least resistance to and start there knowing you can always change it later (and even repurpose that content).


Use the simple plan of creating one piece of content per month so it doesn't feel too overwhelming but if you're ready to learn and grow quicker, then weekly content is fantastic. But remember, you don't have to continue at this pace forever.



How To Repurpose Your Content

Repurposing simply means taking a piece of content and using it in a new way or re-sharing it in the same way it was used originally. Here are ways you could do this:


  1. Re-run your content. If you have a video or podcast episode that you want to share again, re-run it through your social channels.

  2. Look back at text content and turn it into an email sequence for new email subscribers. This shares your awesome content with new subscribers over a period of a few weeks.

  3. Look back at previous emails that performed well and turn them into blog posts or videos.

  4. Take previous blog posts or videos and turn them into bite-sized content (listicles and GIFs are great examples).

  5. Compile your top videos or blog posts and create a bundle of content that you can sell or use as a freebie to grow your email list.

  6. Audit your old content and revamp it to give it new life. Update the video or blog post now that you’ve learned more.

  7. Change the mode of communication. If you have a written blog that did well, create a video. If you have a video that is helpful, write a long blog post about it to further explain the poses and why they are helpful.

  8. Turn your content into a paid product. When you find content that’s working well, you could package it up and create a paid product with it to help even more people.


For example, this piece of content is a repurposed piece of content. In episode #60, I shared an interview with Rachel Kay Albers where she walked through how and why to repurpose your content.


I could have re-released that interview but instead I decided to revamp it and give it new life. I did this because I wanted to recap the why and how a little more than we did in the interview but creating this episode was much less time-intensive since the concept was already created.



Take Away Message / Action

If you've created content for more than 6 months in your business, look back at your content and identify the most engaged with content or the content you wish more people saw. From there, choose how you will repurpose that content, then move forward with creating or re-sharing.


If you haven't created content, start by creating content for your potential customers. Make a list of 6 questions you've been asked by students/customers and those questions will serve as the topic for 6 months of content! All you have to do is answer the question in a piece of content.


Until next time, give yourself permission to repurpose your content and grace along the way. I'll talk to you soon.


Resources Shared:



Get More Done with Less Screen Time with Shailla Vaidya

"You don't have to re-create the wheel every time and you certainly don't have to do this forever."

- Amanda McKinney






 



Want more permission to simplify?


My book is a great resource on how to build a business that integrates into your life instead of taking over it. Just like you can create a system that works for your content creation, you can do this for your business overall too! Order your copy today!





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