CARE SERIES: Caring for yourself as an entrepreneur

You may love or hate the term “self-care” so use whatever term you like but the key is to take care of yourself. You know this is important but it’s also really easy to let slip because we are busy and often fill our days with so many things. But as an entrepreneur, it’s critical that you care for yourself because if you’re reaching for goals in your business, this is the only way you’ll reach them. If you reach burnout, so will your business and we don’t want that.

This is something that was apparent to me and I knew I had to incorporate it into my membership, Thrive. We have seasons of business in Thrive and one is called “Need a break”. It’s all about maintenance mode and how we need this from time to time in business. While you might not be in a place where you need a full break from business or marketing, it’s important to remember to care for yourself all the time so that you don’t reach a state of burnout. Thrive isn’t open right now but if you want to know when the doors open again, go to and get on the waitlist.

Now let’s talk about why and how to take care of yourself as an entrepreneur.

*Note: This is Part 2 of a 2-part series on the topic of Care. Part 1 is caring for the tradition of yoga in your marketing.

Why taking care of yourself is so important as an entrepreneur

You know that taking care of yourself is critical all around but I want to share why I think this plays into business too. When you’re an entrepreneur and especially a solo-entrepreneur or maybe even have a few contractors working with you, it’s a lot. Your mind is always thinking about the business and so it’s hard to shut it off. But think about when you work for someone else and how they, if you have a good boss, will encourage you to take time off and recharge. Trust me, they do this because it benefits the company overall. When you take time for yourself (whatever you call it), you will be more productive and focused.

As an entrepreneur you NEED productivity and focus!

If you have goals you want to achieve, you need both of these things and taking care of yourself is how you can actually do this. Because no one benefits when we reach burnout. No one.

>> This article from Forbes shares how self care increases productivity and cognitive ability. It’s a great read!

**This was also a podcast episode (episode #154. Use the player below if you'd prefer to listen to this message.

Yoga teachers are set up for success more than other entrepreneurs

I tell people this all the time when I’m talking about who I work with. Yoga teachers have all the tools that entrepreneurs need and they don’t even know it! It’s really cool when I share this with people I’m working with and the lightbulb goes off. Here’s what I want you to think about…

Imagine you’re working with your student who is running themselves down in so many areas of life - work, personal stuff, etc. They come to your class and are always saying “I’m so stressed, I’m so tired, I’m not sleeping well and I can’t seem to focus”. What would you say to them?

I really want you to think about that and say it out loud if you can right now…

Here’s what I think you’d say (something like this anyway): “You’re doing the best you can with what you have. You’ve got a lot going on in your life and you’re doing the best you can. Please give yourself grace in this busy and stressful season of your life.” And then I think you would go on to ask them something like this “what are some ways that you find relaxation?” Then you would take that information and reflect it back to them and encourage them to make time for this activities, whatever they are and for as much time as they can fit in. Even if it’s just 2 minutes a day, you would encourage them to do it.

Well…this is what I want you to do for you! Have this conversation with yourself and then follow through with the steps you’d encourage your students to take. You have everything you need in your toolbox right now, you just have to access those tools. I know it’s tough to do but it’s possible!

What taking care of yourself as an entrepreneur can look like

But remember, it only matters what works for you! These are just some ideas:

  • Slow mornings – many of the Thrivers mention this as they talk about their week and saying “I like to start my mornings slowly”

  • Car time – if you’ve got kids or other reasons that put you in the car many times a day this can seem like you’re a taxi driver with no time. I suggest using this “windshield time” to your advantage. Listen to podcasts that are simply for fun and enjoyment. Put on some throwback tunes that make you recall fun times with friends and enjoy. Call a friend that you haven’t talked to in a while. It’s easy to think “I need to be learning” but it’s just as valuable to enjoy life, if not more important!

  • Hobby – it’s easy to think “growing my business” is a hobby. I definitely think this! But the truth is, we need other things in life to give our brains a break. Even if you don’t think of yourself as “creative” I’d suggest finding