Let's talk repurposing content. You know what it means but maybe you're unsure about the idea overall. Will it really work? Will people know it's happening?
The questions are valid but it's important to remember that people often don't even see/read/hear our content the first time so when you repurpose, you're giving them another chance to see it. To prove this, I'm sharing my student, Dominque's story about how repurposing content led to thousands of new views!
I recently shared the 101 on repurposing: what it means, why to do it and how to do it. And now I want to share an example of this in real life so you can see how it works.
Dominique's Repurposing Success Story
"This makes creating content so much more fun for me, especially because truth be told, I find creating content, a lot of work sometimes, and the longevity of it isn't great, especially when we're using it on social media. " - Dominique Gauthier
Original Piece Of Content:
Facebook Group Live
How It Was Repurposed:
Instagram Reel (led to 13,888 views)
YouTube Video (led to 5 new subscribers)
Email Content
Instagram Stories
"One particular video I actually ended up reusing four times, including as an Instagram reel, and it went a little viral with 13,888 views to be exact."- Dominique Gauthier
Another way she has repurposed her content is by sharing to Instagram Stories and keeping those videos on her phone. When she isn't feeling inspired to share on social, she takes a previous Instagram Story and creates an Instagram Reel.
"One of these particular stories turned reels was viewed 10,604 times." - Dominique Gauthier
**This was also a podcast episode (episode #180. Use the player below if you'd prefer to listen to this message.
Take Away Message / Action
Choose a piece of content you've already created and repurpose it in a new way to test this idea. If you haven't created content yet, start taking action with this now so you can reap the benefits of repurposing content soon.
Until next time give yourself permission to repurpose your content and grace along the way. I'll talk to you soon.
Resources Shared:
About Dominique:
Dominique Gauthier empowers women to build and reclaim their strength and confidence by lifting heavy, easing their back pain and ditching the pad for leak free movement.
She’s a passionate personal trainer, yoga teacher, has extensive knowledge on the core + pelvic floor and is the owner of Body Mind Fitness. With years of experience a a deep understanding of the human body, she works with students privately and in small group classes where she provides personalized attention in a group setting.
She works with women at her studio in London Ontario Canada and worldwide online.
She’s a mom of 2 birthed babies + 2 bonus kids + 2 fur babies, married to her website developer (lucky gal), and a lover of popcorn.
Dominique's Links:
Website: https://www.bodymindfitness.ca/
YouTube: https://www.youtube.com/channel/UC3eEU_rGiI_IPug8Vk3nxhA
"One particular video I actually ended up reusing four times, including as an Instagram reel, and it went a little viral with 13,888 views to be exact."
- Dominique Gauthier
Need Help Creating Content? I've Got Templates For You!
Let me write 12 months of content for you so you can get started so you can then repurpose your content. So really the 12 months gives you even more!
Inside the Template Pack you receive 12 months of content that includes 1 email and 12 social media posts for each month. All you have to do is update the content to feel more like your brand voice and share it with confidence!