Want to create a sustainable yoga business that you love?
This is a follow up from episode #146, so make sure you check out that related conversation as well!
Today I'm sharing lots of tips on how to grow your yoga business in sustainable way. There are lots of tips here because there are lots of ways to do it, but only YOU know the best way for you to grow your dream business.
All these tips allow you to tap into your gifts and preferences plus you already have everything you need to be successful! No fancy equipment or systems needed here!
Let’s do this!
**This was also a podcast episode (episode #147. Use the player below if you'd prefer to listen to this message.
Know what success is for you in your yoga business
Know what enough is for you in your business and know what YOUR idea of success is.
Everyone has a different version of what is enough: Enough revenue, enough students, enough classes. Knowing what that success level is and how you define success is hugely impactful for creating a sustainable business. It's so easy to get caught up in needing more.
Once you figure out what it is that you want, it's time to put the blinders on and focus on that! It's easy to get sidetracked, but we have to learn how to focus in on what success is for us so that we don't get caught up in comparison or shiny-object syndrome.
This is the most important step. If you go awry on this one, we start chasing something that we originally weren't even concerned about. Please take the time to identify what success is for you and really hone in on it so you can stay focused.
Related podcast episodes:
Episode #133: How to deal with negative or limiting thoughts as a yoga entrepreneur
Episode #117: How to grow your business as a multi-passionate entrepreneur
Episode #143: Done is better than perfect - Let’s talk about perfectionism in your yoga business
Have a realistic mindset about yoga entrepreneurship
If I can share anything with you, it's the very honest truth that there are ups and downs to entrepreneurship.
You'll be riding a high for awhile with everything going great, seeing some level of success in your business. Then out of nowhere (or even gradually) something happens and we're back at the bottom.
It's this way for everyone. It will happen to you. You will have doubt, you will have negative thoughts, you'll have high revenue months and low revenue months. You'll have success stories and struggle stories. You'll have it all. We have to learn how to embrace that, which is really hard for some people.
On another note, don't let comparison get you. You have to figure out when this is happening and how to navigate it. It's okay to unfollow someone on instagram that gives you a sinking feeling in the pit of your stomach. Whatever you need to do to take that comparison away.
Remember that you don’t have to do it all and you shouldn’t try. Focus in. Don't look at what other people are doing - again, put those blinders on and hone in on your own path.
Related podcast episode:
Episode #138: Maintenance Mode: What it is, why it’s needed and how to navigate it as an a yoga business owner
Use 90-day goals and 90-day planning for your yoga business
Annual goals are great, but it’s too long of a time period. A lot can happen in a year! I recommend using 90-day goals and 90-day planning. It's much more impactful (in my opinion).
When I started doing this in my business, a lot of things changed in a great way. And when I encouraged my members in Thrive to do this, I saw a massive difference!
Looking back at 90 days at a time allows you to see how much you can get done so you can better plan for the next 90 days, and you can see how much you learned and navigated over 90 days. This set you up for success in the next quarter. Always learn!
Identify one thing (like a workshop, a class series, a program, a membership, or a project) you want to promote or grow per quarter. Things take longer than you think they do, so I suggest only taking on this one thing.
You can also allow your your 90-day goal setting and planning to help you with content creation. Look at your promotions and what you've got coming up and then plan your content around that. I really encourage you to use the 90-day system! I promise everything gets so much easier if you do this.
Related podcast episodes and resources:
Episode #139: Why your yoga offering isn't selling and how to fill your next offering
Find a community to get support
The last tip I have for you when creating a sustainable yoga business for yourself is to find a community for support.
Find support in whatever way works best for you. What will fuel you and make you feel truly supported? Free and paid options are available in abundance.
Please dear friend, find a community of support for you as a business owner. You can try different things and see what feels best at this stage in your business.
Your next step
No fancy tools or fancy systems, you have everything you need right now to create a sustainable yoga business.
I encourage you to create the sustainable business of your dreams, not your nightmare!
So that's your next step: To identify the business of your dreams. This can change over time, but what is it right now? Identify what your idea of success is and then chase that. Chase it with everything you have.
Until next time, I hope you stay grounded in that definition and give yourself permission to know what enough is for you and lots of grace along the way.
"Identify what your idea of success is and then chase that. Chase it with everything you have."
- Amanda McKinney
Join the waitlist for Thrive and get support and community!
In Thrive, my monthly membership for yoga teachers, you get social media and email templates, monthly Q&A calls, advanced trainings, business check-ins, a private community, and more. Thrive is a membership that can support you in taking action on every part of your yoga business journey - from the very beginning all the way to advanced challenges!