Updated: Mar 26
Ep 10: Super Simple Yoga Workshop Marketing Plan Template
Are you hosting a workshop or yoga event and not sure how to get people to say YES to your invitation to the party? Well, I’ve got you covered in this episode! I’m going to walk you through the process of planning for your yoga offering marketing. PLUS, I’ve got a free download that goes along with this and it’s even got a super-cute timeline graphic that will tell you what to do and when.
(02:41) Listen to last week's episode to hear more about preparing for a launch.
(03:35) Step #1: Set your goals (your good, better & best)
(04:56) Garner and visualize your own "Post-it" system. Channel in your dream people!
"Marketing is just inviting people to the party!"
(06:39) Step #2: Brain dump all your ideas - then pick 2 main marketing channels.
(08:00) Above all else - go where your dream student "lives".
(09:00) If you don't know who this workshop is for, go back to the beginning and get clear on that.
"Pick 2 main marketing channels and go heavy on those instead of being mediocre on 10".
(10:08) Step #3: Figure out how you will utilize those two marketing channels.
(11:48) Outline 3 ways you will utilize each of the channels you've chosen.
(12:45) Step #4: Identify your timeline.
(16:36) Two bonus tips for planning your timeline.
(20:18) Your next big step: download the template below!
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