Ep 17: 2 step process for choosing the right marketing channels
“Amanda, how do I know what marketing channel to use? I feel like I need to be everywhere.” This is a question I hear often so I tackle this in today’s episode with a simple 2-step process.
Key Takeaways:
(03:16) First step: write down one place your dream student lives online and one place they live offline.
(03:50) When deciding what online channel to pursue - what's easy and comfortable with you?
(05:47) An example of your dream student and where to find them online.
(08:00) Test the waters of whatever channel you choose to see what gets better engagement and reactions from your dream student.
"Above all else - I want you to remember that you don't have to be everywhere."
(08:00) Test the waters of whatever channel you choose to see what gets better engagement and reactions from your dream student.
(11:20) Finding your dream students on offline channels.
(13:30) The most powerful form of offline marketing: word of mouth.
(14:20) Where does your dream student go - certain stores, coffee shops? Do a collab!
"It's better to saturate one channel than be mediocre on all channels."
(17:20) How to build and nurture relationships with local partners.
(19:05) What to do if you haven't niched down and identified your dream student yet.
(23:13) Your next best step: choose one offer you want to promote and then choose one marketing channel (one or off) and make a plan!
Links:
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