Ep. 19: What to include on a business card
Updated: Jul 24, 2020
Do you need a business card as a yoga teacher? HECK YES!
It’s the best piece of marketing material you can have! In this episode I cover what you should include, what to avoid, design templates and printing tips. I’ve got you completely covered so you can order your business cards today!
When one of my clients asks “I know it’s old-school but is a business card still relevant?”, the short answer is most definitely, absolutely yes!
And here’s my longer answer…
“A business card is single handedly the best piece of marketing you can have for yourself; it comes down to the number one source of students attending your class or signing up for a workshop.”
Why use a business card?
Your business card directly supports the number one source of people coming to your class or signing up for your workshop. And you KNOW what that is. That’s right - word of mouth. In fact, there isn't a yoga teacher that I know that doesn't gain clients by word of mouth referrals.
And here's where your business cards come in... it's the wingman (or wingwoman) to your word of mouth marketing. They offer the information that potential clients need; like a tiny billboard.
Cards are short and sweet, and easy to hand out
Your business card should make that next step of connecting with you quick and easy. They fit in your yoga pants pocket, and people tend to like them, as opposed to brochures that are bigger.
“It's quick. It's short information. We live in a world that is a microwave society versus an oven society. We want things fast.”
And as soon as someone gets that card in their hand, they should know exactly what you do.
It’s the perfect way to market your business in person
You're most likely going to networking events of some sort, even if it is not called ‘networking’. Attending a conference, or yoga teacher training are both opportunities for you to build awareness about what you offer. You might even talk to someone at the store, and they become interested to keep in touch and find out more.
Your business card is a way for you to stay connected with people after you walk away from them. Even if your offerings are online, I don't want you to shy away from the idea of a business card. If you don’t have a business card, you could miss opportunities to connect with people who can help grow your business.
Having business cards gives you the ‘feels’
Another benefit of business cards, is that they're really fun, and they make you feel ‘legit’. That's the thing about a business card. As soon as you get those business cards in the mail, you feel like a business owner. So as silly as it might sound, it makes you feel what you want to feel, and this is important.
So let's have fun with this!
What to include on your business card
Front - all the critical information
On that first side of a business card, you need to have your name, your title, contact information and where to get more information.
Your name and your title is something that every business card should include.
3. How to learn more
Next up, include the information that offers somewhere to learn more about you, and start to get more curious. People want to know a little bit more about you, and see how you could help them.
A website address is the ideal next step to list on your business card.
If you're not there with a website, you could set up a business Facebook page instead. Some businesses do well with a platform like LinkedIn, which offers a professional networking platform. The profile section offers a place for you to detail out your teaching experience, and this may appeal to some of your clients.
4. Contact info
The key here is that you want to pick the mode of communication that you want to have with your students/partners/clients.
In general, you do not have to have your phone number on a business card. A lot of people will tell you that you do, but the most important thing is to decide based on the way you work. If that's a personal phone number, go for it.
Personally, I don’t give my personal phone number out to students because that is a boundary that I have put in place for my business. So I only provide my email address on my business cards.
Another option is a separate business phone number, which can offer that boundary between your home and work life. The choice is yours!
Back - don’t miss this opportunity!
Summary for side 2: Design, Tagline, Your Niche, Your Picture
Don’t be tempted to get a one sided business card. Why? Think about the last time you received a business card. I bet you can remember flipping it over. That is because we do this as human beings, we’re always curious to see what’s on the other side.
So don't waste that space (or the opportunity). Instead, think about how you can use that second side to capture attention and showcase your personality.
All the critical information should be on side 1, but side 2 is where you can get creative. Here are a few ideas:
Include a design to help clients remember your brand
You could include a picture of you doing a yoga pose
Showcase your niche/tagline
Make a statement
Showcase your niche
I would encourage you to have a specific area you focus on in your work; to niche down. If you already know your niche, this is going to be simple for you. If you're not sure, go with ‘Yoga teacher’ on your business cards. Alternatively, if you want to grow your private client business, write ‘Private yoga teacher’.
More niche straplines:
Yoga for back health
Children’s yoga teacher
Pelvic Health Yoga Specialist
Make a statement
This may help create a feeling. For example, I've seen a business card that's very, very simple, and it made a big impact. The only thing it said on the back with a little bit of color was…
This statement creates a fun feeling around meditation, with…
Meditation is my jam
You may focus on the outcome of the sessions you provide, such as:
I help couples connect through yoga, or Yoga for relaxation and sleep.
The possibilities are endless!
Avoid these business card mistakes:
Don’t print hundreds! Start with a small print run - 50 is plenty
Don’t go with a bigger business card. The square option is okay but don’t go bigger than traditional size. Have fun with the design, but not with the size
Don’t make it hard to read. Make sure the print is legible. Don't go too small with the typeface
Go with a white business card with dark text. When it prints, it's easier on the eyes
Don't put too much information on the card, but also...
Don't miss any of that critical information
Avoid a ‘mystery’ card. This is where the person has to go to your website to know what you do - make it easy
Business card design
Use a template
If you choose a design that has a lot going on, it's going to feel overwhelming to the person holding your business card. Instead, keep it simple and use a tried and tested template. Here’s a couple I recommend:
Use your brand colors
Choose 1 or 2 colors for your brand. You can have a few complementary colors if you'd like to, but just don’t go crazy.
If you go to my website or look on any of my social media platforms, you'll notice that pink is the color that pops out on everything. And it’s the SAME pink.
I do have a few other colors that are complementary to that color that I can use in other places, but predominantly I use white and pink.
Canva’s brand color generator will help you to grab the specific number code for the color to help keep everything consistent.
Printing your cards
Before you go to print, have someone else proof the cards for you. We need an extra pair of eyes with these things.
My biggest advice is worth repeating: only print 50 the first time around
Celebrate the heck out it when they show up in your mailbox
In the FREEBIE for this episode, I have suggestions on paper and the quantity of a small print run. I also talk about rounded edges versus corner edges, and lots more tips you don’t want to miss.
When your cards arrive in the mail, I want you to celebrate the heck out of having business cards. You can have so much fun with it!
Download the freebie for this episode
Design and print 50 business cards
Take a picture and tag me on Instagram stories
Share the story and…
Give away those 50 business cards as fast as you can!
Don’t overthink this, remember you’re only ordering 50. Do it! And don’t forget to tag me in an Instagram Story so I can see those new, pretty cards you have.
Until next time, give yourself permission to order some business cards and grace along the way. And have fun with it!
Request to join my Facebook group: Marketing Yoga with Confidence
Canva’s Yoga business card templates
Sign up below to get your business card FREEBIE