Updated: Mar 15
Marketing your yoga business is an ongoing process but it doesn’t have to be stressful. By planning 90 days at a time, you can plan ahead to help your sanity but also have flexibility in your content too.
Why planning content in advance is a good idea?
I hear this often “Amanda, I sit at my computer or my phone and have no idea what to write for one social post, let alone 90 days!” but trust me, it’s actually easier to plan ahead than it is to plan one post at a time.
It’s easier because of a few reasons and the main reason is because when we do one action over and over again in the same time period, it gets easier. Think about it like muscle-memory. If you practice the same flow every day, your body will memorize those actions and they will become easier for you. This happens with other actions too and...you guessed it….it goes for writing.
So if you sit down to write one social media post it’s actually easier to sit down for an hour and write 5 or 10 social media posts.
The other reason that it works so well to plan your content ahead of time in 90 day chunks is because it keeps you consistent. Not only consistent in the act of sharing information with your audience but also consistent across all marketing channels you use.
Let me break this down for you visually because if you’re like me, then that really helps everything.
I hosted a training on this topic and this episode is a sneak peak at this training. To watch the full replay AND get the PDF workbook for this training, click the image below:
It all starts with ONE piece of content
As you can see, what you will do is create just ONE piece of content that will inform the rest. This is when things get so much easier, I promise.
Your ONE Main Piece of Content
When it comes to choosing a main piece of content, there are really 3 options:
Video (YouTube channel)
And my question to you is “which of these is most comfortable for you?” and “which will serve your audience the best?”.
For example, maybe you know that video will be the best for your audience because they can see you move throughout the flow and see your visual cues as well as verbal. BUT you’re not super comfortable with video yet. *Note: I said YET in that sentence*. My suggestion for you is to start with a text blog on your website but use photos to further show the body position. But then it’s time to start exploring video so that you can get more comfortable and serve your audience even better.
The key is to find your comfort level today and start there. You will likely have to push yourself even inside your comfort zone a little bit but that’s good! We grow when we push ourselves out a little like that.
Start where you are, then learn and adjust from there.
So now you’ve decided on your ONE main piece of content, right? If not, stop reading now and decide. Remember, this isn’t set in stone forever, just pick something and start. You can change it up later. Declare it by writing it in the PDF workbook:
Frequency of that ONE piece of content
It’s true that weekly content is the best plan of action for sharing information with your students. You will hear this from many people, including me, but I have a caveat for my mention.
Yes, I want you to eventually get to weekly content but in order for you to get there, I know you have to start smaller. I did the same thing!
We have to create a system that works for us and gain confidence in creating content. It’s just like teaching yoga classes, it takes practice to feel like you’ve got this!
So I want you to start monthly. Or if you’re feeling really brave, every other week. And I want you to commit to doing this for 6 months.
The reason I say 6 months is because (1) you need to commit to a time-frame, (2) you have to establish a system and process for yourself and that takes time, and (3) that’s about the amount of time you will be talking to yourself and a handful of people.
That’s right - it’s going to take time for your students to find your blog or podcast or video channel. You likely won’t promote it as much at the beginning of this process either. And you will be learning through this time too. So I want you to commit and show up for the next 6 months with ONE piece of content per month.
That’s only 6 blog articles, friend! You can do this!
And in the PDF workbook for this training there is a section where you brainstorm ideas (based on prompts!) and actually come up with topics for this!!