Ep. 67: 2021: How to plan for your yoga business dreams



It’s that time of year again where we start to look ahead to the next year and what a year it’s been. If you’re listening/reading this in real time we just went through one crazy year. #2020


A pandemic, the Black Lives Matter Movement, and countless things in your personal life too. It’s been quite the year and if you’re like me, it’s easy to get caught up in all the negative things more than anything else. But even though those things come to mind first, that’s not all that happened. There was good in this year for you too, I know it.


One example -- you freaking figured out teaching yoga online. Let’s celebrate that!


I’ve been working with yoga teachers for a few years now and I’ve tried to encourage teaching online as an additional revenue stream and it’s been met with hesitation and trepidation almost every time. And I get it. Tech is hard. But in about 24 hours you figured it out!


Okay, maybe it took more than 24 hours but really think about it - you went from teaching in person to figuring out using Zoom, your camera on your phone and helping students with tech issues. You. Rock!!!!!!!!!


So in all that happened (and is yet to happen) in 2020, it’s about to come to a close.

And while we have no clue what 2021 has planned for us, it’s time for us to look ahead for our businesses and do our best to lay out a plan. I do this every year in my business and so does my dear friend Shannon Crow. We have independently done this in our businesses and figured out a system that helps us stay the course even when things go crazy.


We aren’t the inventors of the method we use as we have been inspired by:


- Steph Crowder - shout out to her "Year On The Wall" Training

- Amy Porterfield - anytime she talks about how she plans on her podcast

- Rachel Hollis - shout out to her podcast episode #78 for her yearly planning

- Shunta Grant - her Best Today Guide

- Michael Hyatt - his Full Focus Planner and all his books


And so many more!!!


We’ve taken in bits and pieces of what works for them and applied them to our own businesses. And now we actually teach this to our students! And we want to share this with you too.


These are the steps we take when we plan our year in business but it’s just a quick outline of these steps. If you want to get the nitty-gritty and awesome details for each step, we’re hosting a 2021 Planning Party on October 30th and you’re invited!





Join us for a few hours together where we walk you through each step of this process and even share an example of yoga teachers businesses.


Step 1: Review Your Previous Year

You can’t make a plan to move forward if you don’t look in your rearview mirror for just a little bit. You know the saying “history will repeat itself” and it’s true but if you learn from the things that happened in the past year, you can catch the mistakes faster AND do more of the good stuff.


The key with this step is to know what you’re looking for and these are our questions for you. You can journal about these or use any system that works for you.


  • What worked?

  • What didn’t work?

  • What did you spend money on in your business?

What worked?

Set a timer for 30 minutes and write down anything that comes to mind when you think “that worked” in 2020. This can be business or personal or both. Write it all. It doesn’t need to be perfect, this is a journal prompt that you can just free write with.


What didn’t work?

This is the place where your brain will go first and want to stay here so it’s critical that you don’t allow that to happen. Make a deal with us and for everything you write down that didn’t work you have to either (1) write 2 things that worked well or (2) write down the lesson you learned because of it. The key is to not get stuck here so set another 30 minute timer and write. But go back to the what worked list too. Remember, it wasn’t all bad and anything that didn’t work, you can learn from.


What did you spend money on in your business?

This is most likely the step you will want to skip but please, please, please don’t skip this step. Doing an expenses audit is a really great exercise for you. And if you’re really cringing at this it’s probably because you know it will take a while because you don’t track this. And that’s okay because you can’t do anything about that but you can make this easier for you next year. Start today by going through your expenses and documenting them. This will set you up for better success in business, I promise. There’s power and control in knowledge and knowing your numbers is a big part of that.


Both Shannon and I can promise you that knowing your numbers will help you think like a business owner and it will help you feel like you’re in more control of your business. This is huge in a year where everything feels out of control.


One resource that helps us look back at our year is podcast episode from the Rachel Hollis Podcast (episode #78) on doing a calendar audit.


Step 2: DREAM

Now comes the fun part! It’s time to dream about what the next year can hold. And while we feel really out of control this particular year, remember that we’ve never been in control over our future. It’s just that we’re incredibly aware of that now.


So dream big my friend. What would you do backflips in your kitchen if it came true this coming year? This is the time to dream big and really get clear on what you want in your life. Yes your business but your life too. Because you’re building this awesome yoga business so that you can have the life you dream of. Right?


Here are the questions/journal prompts to help you dream:

  • What do you dream for next year?

  • What will you do next year?

  • What will you not do next year?


Step 3: Set Goals

After you dream, it’s time to narrow in on your goals that you want to achieve in th