How To Achieve Yoga Business Success Without Burnout

Conversation with Owen Satterley


We all want our business to be successful - but how can you operate at peak performance and achieve business success without burning out?


This comes up often in conversations with my students and it is possible to do both: achieve success and not burn out in the process.


Owen Satterley is here to share his tips after working with world champion athletes, top-level executives, and entrepreneurs. Besides personal coaching work, Owen has also developed wellbeing programs for many different types of companies - from swanky London law firms to F1 world champions. And now he’s here today to share these insights with you!


It doesn’t matter what your title is - success comes down to just a few things: What we define success as in our life and in our business, and the fact that we are human and that means we are creatures of habit and we need to understand our human behaviors to best optimize our performance.


No matter what performance we are talking about, it comes down to motivation and behavior.


Get ready to take notes and take action because you will be fueled up after this one!



Yoga for peak performance

Yoga is incredibly helpful for people who are looking for “peak performance” (executives, athletes, entrepreneurs, and others).


But people often have misconceptions of what they think meditation and mindfulness is or have “tried yoga and it didn’t work." People seem to think that you need to be sitting on a cushion on a silent room, and it's harder for them to comprehend the real-world application of mindfulness practice. For example, so many people are distracted by what they should be doing and comparing themselves to other people's success. If you can use your breath as an anchor during these times and bring yourself back to the present moment, that's yoga in practice.


"We just need our head to be where our feet are and be present in the moment. That's the real world application of meditation." - Owen Satterley





**This was also a podcast episode (episode #119). Use the player below if you'd prefer to listen to this message.




Comparison is the thief of joy

When we see other people doing certain things online and having success, it's so easy to compare ourselves. This competition with others and comparison can be toxic.


Comparison is the thief of joy because we end up focusing on the outcome rather than the process.


If you think "I'll be happy when I've lost 20 pounds" or "I'll be happy when I have ten thousand followers," you're doing yourself a disservice because if/when you get to that point, your happiness level won't change.

"The science of happiness shows that when we put all of our time and energy into acquiring things rather than experiences, we end up unfulfilled. I don't think you can have true success without happiness and fulfillment. It's really empty." - Owen Satterley


What sits underneath it all is gratitude for own health and the fact that we have the ability and freedom to run our own business. There's a huge responsibility that comes with this freedom, but that level of risk can also be incredibly motivating.


"You'll never be happier than you are grateful." - Owen Satterley


Be present with what you're doing and don't worry too much about what's going to happen later down the road. These things probably don't lie within your control, anyway. Share your content, share your teachings, be open to feedback, narrow your niche down and figure out what problem you're trying to solve, and then just go to work.



Lessons about failure from Formula1 Engineers

The engineers for F1 have to get really creative every time the regulations change about what an engine is allowed to do or how many times they are allowed to upgrade certain parts in the technology.

"You need to fail fast. The timeline on getting a new engine out every season is really tight. They fail hard and fast, but failure is part of the process. It's really refreshing to see these guys just go at it." - Owen Satterley


Fail fast - so you can learn and tweak along the way.


“It’s my job to fail fast so I can be a better coach to the people who are listening to this podcast, the people in my membership, the people who are paying me to help them build their business.” - Amanda McKinney


Failure is just part of the process and it's not necessarily a bad thing, but you have to understand why you failed or you will repeat the same failure again and again. It's so important to reflect on what just happened.


A few questions to help with the reflective process:

Why did it happen?

How did I feel when I was doing it?

Can I prevent it from happening again?

In Formula1, they hold "fault meetings" when something goes wrong. They get together and strip it apart and try to reverse engineer the failure. It might be down to the shape of a new component, the material it was made of, or how it was machined. They look into "why did this happen" with incredible detail so they can prevent the failure from happening again.


As yoga business owners, we can learn from this! We can work really hard on something, whether it's a piece of content or a class offering, and it doesn't do well - or it "fails." And then other times we have great success, whether it's an offering selling out or a piece of content that gets a lot of engagement. Sometimes there's no rhyme or reason behind this, but it's so important to reflect and understand why certain things are popular and why others aren't.


Bottom line: Don’t forget to ask “why did this work” or "why didn't this work" so you can reproduce that result again!



Peak performance as a yoga entrepreneur