Conversation with Allison Evelyn
If you’ve ever stared at a blinking cursor or a blank screen thinking “what should I write?” then this conversation is for you.
Allison Evelyn, a copywriter, is sharing her writer’s block secrets with you and they are GOOD! Allison has been on the podcast before in episode #7 helping you write your About page on your website. And now she’s here again sharing tips for banishing writers block!
I’ve personally learned from Allison for the past 2 years. The copy you see in my website, in my emails, on social media, it’s all because I learned from her. When you ask me how long it takes me to write an email and I say 20 minutes - it’s because of her writing tips. She’s not just a great writer, but also a great writing teacher. And she’s now tapping into this gift and actually teaching other copywriters her tricks of the trade! I love this - because the more copywriters who can implement like she can, the better!
I can’t wait to share this conversation with you. Get ready for some super actionable takeaways and some mindset tips as well!
Writer's block and your yoga business
Writer's block is when you feel stuck and you can't seem to figure out what to write. For today's purposes, we'll be talking about it in relation to marketing your yoga business: writing emails, social media posts, sales pages, and your website copy.
Writer's block often happens when you're putting too much pressure on yourself to be "perfect" or you have other mental road blocks.
Absolutely anyone can experience writer's block! And with just a few exercises and mindset shifts, we can break through and move forward.
"The best thing to do is know our own patterns, and instead of fighting them, set yourself up for success!" - Allison Evelyn
**This was also a podcast episode (episode #99). Use the player below if you'd prefer to listen to this message.
Why writing is important and helpful in your yoga business
I work with yoga teachers every day. The marketing side of running a yoga business is typically not the most fun for yoga teachers. It can be difficult. It's not necessarily something that comes naturally.
I hear this question all the time: "Do I really have to send emails? Why would I need to do that for my yoga business?"
It's easy to think that writing emails, social media posts, or any sort of copy for your website is not important and it's not helpful. Especially if you haven't experienced any results from this marketing yet (but trust me - you will)!
This is why email marketing is so important: You're nurturing the relationship with your students in-between classes. That is what marketing is all about!
That student that's on the other side of the screen reading your emails - you're helping them! You're connected with them and nurturing them. You're giving to them. That's hugely important!
"I hope you'll start to believe that your words matter because they do. You say things right now that are changing people's lives, and you just don't know it. It's okay that you haven't seen a response. Writing we often say something, and we don't see the result right after. So know it's different, it doesn't mean it's not working, and you're doing so much more than you know." - Allison Evelyn
How we can self-sabotage our creativity
If you feel blocked to write something, there's often something deeper going on. Ask yourself why.
Does part of you feel like it's bugging people to send emails?
Do you think your words don't matter?
Do you question the worth of your own words?
And the layer beneath all of that is do you question the worth of yourself?
It could be money mindset, self-worth, lack of confidence, or a combination - there are many factors so we can explore as potential blocks.
"Perfection is so often just us not feeling like we're good enough. It's in disguise and comes through as overthinking." - Allison Evelyn
6 exercises and mindset shifts to banish writer's block in your yoga business
"I hope these exercises help you today to banish writers block and to go forward." - Allison Evelyn
1. Don't start from a blank page
When you go to write, what is your process? It's okay if you don't have one. But it's really hard to start from a blank page.
"I personally never start from a blank page. I set up anything I'm going to write the night before. I'll open up my laptop, open up Google Drive, open up my Google Doc for what I want to work on, and pull up the template. It's literally just a Google Doc where I have pre-filled in a very basic set up. When I put my fingers on my keyboard the next morning, all I have to do is let the words flow." - Allison Evelyn
Even 15 minutes of setting up technology affects your brain power. You might have heard of the phrase "decision fatigue." It's completely real and based in science! Our brains are only hardwired to make so many choices in a given day.
If you want to write an email or welcome sequence, and the first chunk of your time is setting up your Google Docs, checking your email, or letting anything else get in the way - then it is pulling away from your brain power.
Always set yourself up for success the night before you plan to write!
2. Write on Mondays
Do your writing and creative work first thing on Monday. Don't even check your email inbox before you start!
I write all my own emails Monday mornings. That is so intentional. I'll have taken off the weekend and had a bit of a refresh. What I find is by the time it's Wednesday, your brain is so full of voices from other people. There is nothing wrong with you if it's hard to write about yourself when you've been drowning in the voices of everybody else. - Allison Evelyn
So much of writer block happens because there are so many other people's voices and tasks that are half standing in your way. Take this out of the equation and do your writing on Monday before you are "full of voices from other people."