How To Grow Your Yoga Business As A Multi-Passionate Yoga Teacher

Updated: Oct 14, 2021

Conversation with D’Ana Joi


Do you consider yourself a multi-passionate person?


As a coach for yoga teachers, I’ve realized that 90% of my audience considers themselves multi-passionate. For the record, I think this is awesome, but I know it comes with challenges when it comes to growing a business.


Today I'm talking to D'Ana Joi (who goes by her middle name “Joi”) who is a multi-passionate, educator, community builder, and content creator. She believes having many passions is a gift, not a burden, and she’s on a mission to rewrite the narrative around “choosing one thing” being the only path to success.


In today's conversation, I bring the structure and Joi brings the empowerment for being multi-passionate! It was truly inspiring for me to hear how Joi explains how multi-passionate people feel when they are told to “choose one thing”.


I asked her all the questions because as your coach, I want to help you navigate growing a business in a way that feels GREAT for you!


This conversation will not only have you beaming with pride for being multi-passionate, but it will also have you walking away with tools for growing your business!


Get ready to be inspired and take action, too!



It's easier to market your yoga business with a focus

I love structure. As a marketing coach for yoga teachers, I talk a lot about niching down and picking just one thing to focus on.


In my experience, yoga teachers tend to be multi-passionate and usually resist niching down. I have heard the phrase "Amanda, don't put me in a box" much more than one time!


However, it's so much easier to market something when it has this structure and focus, because it's easier to tell people about your offerings.


"It is easier. But that is why multi-passionates feel a lot of shame and a lot of pressure to conform to something that they did not come into this lifetime to be. We feel a sense of 'Why is my path so messy, and why can't I just choose one thing and take the easy route?' But it's not a choice. To choose to do just one thing is heartbreaking for the multi-passionate. It's so unnatural for us." - D’Ana Joi


Bottom line: It's easier to market with a focus, but you don't have to. Instead of asking "how can I do this faster," ask "how can I do this in a way that works for me?"



**This was also a podcast episode (episode #117). Use the player below if you'd prefer to listen to this message.




Seasons of focus in your yoga business

"All of your passions have a seat at the table, but they don't all need to speak up at once." - D’Ana Joi


You can do everything, but you can't do everything at one time. That's a recipe for overwhelm.


"If every single project feels like it's urgent all at the same time, that creates a lot of disturbance in the body and mind." - D’Ana Joi


But try looking at everything as "season of focus." Seasons change and you can, too. There's less pressure with this in mind! Ask yourself: What season of focus am I in right now? Go all in on that and know that it's not permanent.


Get that one "season" down. Create momentum on that idea and then automate it, simplify it, and systemize it. Throughout this season, use an idea book or an Asana board where you keep all of your other ideas.


This will all free up so much time and energy - and then you can move on to your next idea or "season."


Ask yourself: Are you willing to temporarily be in a season of focus so that you can gain momentum, eventually get to a place of automation, get your energy back, and then perhaps move on to your next idea?



What is a multi-passionate entrepreneur?

"A multi-passionate is a person who has a lot of interests matched with raw talent, and they have an innate desire to share that with the world." - D’Ana Joi


Multi-Passionate vs. Shiny-Object Syndrome:

Shiny-object syndrome is when we are pulled completely off course. If you see something that's fascinating to you and get distracted where you feel like you're not in control, you might be experiencing shiny-object syndrome.


Multi-passionate on the other hand is having lots of interests combined with raw talent (you learn quickly) and a desire to share!


You can think of shiny-object syndrome as a sign. It's a sign that you might be bored with what you're doing and your project could use an infusion of energy. Maybe you're hiding parts of yourself and not allowing all of your talent to come through.


If you're distracted by a new idea, you don't have to go full force into it, but notice if there's something in that idea that you can take and apply to what you're already working on. Then it can actually work in your favor.


Sometimes if something isn't working the way we want it to or as fast as we want it to, then we will change. But consistency and momentum are what matter the most in marketing, so keep going!


Take a step back and ask yourself why you're getting distracted with shiny-object syndrome. What about your current project is creating this opening to be so enticed by something else?


"At the base of it, it's about not criticizing yourself, but instead being curious. That opens up so much more in the human experience. We can stop saying 'I'm not supposed to feel this way' and instead start saying 'Oh, interesting, I wonder why I feel this way?' - D’Ana Joi


When things aren't going like you want them to in your yoga business, think of it like your yoga practice: In a challenging posture, we tune in and sit with sensation, we don't just leave the pose when it gets uncomfortable.


“Hold the pose!” - D’Ana Joi