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Happy July everyone I can’t believe we’re already halfway through the year but I’m so thankful for the first half of 2019 and all the people it has brought into my life. I cannot wait to see what the second half has in store for me and my business as well as you and your thriving businesses. Thanks for taking the time to stop by the blog and allowing me to help guide and support you along the way.
Now let’s get into today’s topic and check in with your businesses!
Welcome to your mid-year check-in! Or, if you’ve found this at another time of year, don’t exit! It’s important to check in with your business multiple times a year, not just at the halfway point. We’re stepping back to evaluate how everything is looking, how your business is shaping because don’t forget...you’re running a yoga business and it’s time to think like a CEO!
You ARE the CEO of your business! You might not be as big as Pepsi or other corporations that use official CEO titles but you can still look to those types of business and take nuggets of information in order to evaluate your own business.
Why should you be checking in with your business?
It’s important to evaluate where you’ve been in order to determine where you’re going. Or even better, it’s important to determine what’s not working in order to ensure you can have clarity and success down the road.
Checking in with your business allows you to check progress, set goals and allows you to see what you need to focus on inside your business.
Something I want to share with you today is a tool I use to evaluate what’s happening inside my own business. It’s called the CEO Report and it simply allows us to take a snapshot of the things that have happened overtime in our business. I didn't create this idea, it was actually created by the incredible Reina Pomeroy and you can check her creation out HERE.
I changed it up a little for me and you can do the same. For me, I choose 5 things when it comes to evaluating my business. You can select as many or as little as you want but I like to keep things simple. Then I use a TypeForm to enter in the information each week.
Consider these questions when deciding what you want your CEO Report to tell you:
What numbers do you care about?
What will those numbers tell you?
How can you use those numbers in order to move you closer to your goal?
Simply set this form up and then each Friday, go through and answer the questions! (I have a task in Asana every Friday so I don't forget!)
If you aren't sure what questions to use in your CEO Report, start with these (that are applicable), then adjust as you realize what you do want included:
1. [Website] What were my page views this week on my website (you can find this in Google Analytics)?
2. [Social] What was my engagement number on Instagram this week (you can find this in the Insights tab of your account)?
3. [Social] What was my engagement number on Facebook this week (you can find this in the Insights tab of your account)?
4. [Revenue] How much money did I earn this week and how did I earn this? (ex: private sessions versus public classes versus workshops)
5. [Emotional] How do I feel this week? What's working? What's not working?
I've filled it out...now what?
Okay... you may be asking: once I get these numbers down, what do I do with them?
Here’s the answer: when you have those numbers you now can decide what to do more of and what to do less of.
It helps you understand what is working in your business and what isn’t. It also helps you document your feelings! As yoga teachers, we usually do a good job at journaling about our feelings but this captures it in a quick business realm.
Your Next Best Step
Create a CEO report that works for you!
If you’ve already created a CEO report then I want you to evaluate the numbers.
Add a weekly reminder to fill out your own CEO Report.
Have fun reflecting and enjoy the power in knowing the behind the scenes of your business!