“I struggle with pinpointing my specialty”
This was the main part of a question inside my membership, Thrive, that I know others struggle with as well. Below you will hear/read the question from Eszter as well as my response to her that includes a breakdown of how I went about pinpointing her niche and tagline.
*Note: This is Part 4 of a 4-part series on the topic of Niching Down.
Eszter’s Questions: How Can I Pinpoint My Specialty As A Yoga Teacher
“I know that part of my niche is the physical location of my yoga studio, but I still struggle with pinpointing my specialty. I feel starting to figure out other parts of my niche would help me with messaging & marketing.” - Eszter
**This was also a podcast episode (episode #158. Use the player below if you'd prefer to listen to this message.
Amanda’s Answer: Step-by-Step Breakdown Of Finding Your Niche Messaging
If you'd prefer to watch me talk through this answer, click the video below ⬇️
>>> To get your questions answered like this, join Thrive! Click here to learn more and join the waitlist.
Step 1: Look At Your Marketing Copy
Look at your website, your emails, your social media posts, anything that you’ve written that talks about your offerings or tips you’ve shared with your students/clients. You can also look at your testimonials and kind words from your students to see how they describe your work with them.
Step 2: Write It Out
After looking at your words and your students' words, write what you do. Don’t worry about writing in complete sentences or making sense of it right away, just write. Here are some prompts if you’re feeling stuck:
What do you help people with?
What do people say they like about your offerings/the way you teach?
What do you hope people feel as they work with you?
Step 3: Shorten It To Make A Tagline
What you’re looking for here is the answer to the question “what do you do”. We are often good at sharing this when we have ample time to talk to people but if you had just a few seconds to say this answer, what would you say? That’s what we’re looking for in this step, a short snapshot of what you do, just enough to make them curious to know more.
A tool that is incredibly useful in this process is the Thesaurus because you can find synonyms and antonyms for any word. For example, if you want people to feel “unbothered” when they are working with you, look that up and find options for words to help you describe this.
Step 4: Use Your Words, Often. Then Refine Them
Here’s the truth: you likely won’t choose the “best” words to describe your niche right away but that’s okay. The goal is to refine these words over time and the best way to do that is by saying and writing the words.
For example, introduce yourself with your short “tagline” the next time you tell someone what you do. Ex: I’m a private yoga teacher that specializes in working with teenagers.
The more that you share this with others, the more you will refine it over time and find the best words to describe what you do.
Your next step
Walk through this process for yourself. Look at your website, your emails, your social media and see what you’ve shared. Look at the words you’ve written and spoken and see what stands out. Write more and see what bubbles to the top for you and then pick a tagline and run with it.
Will it be perfect - heck no! But it will be a step in the right direction for you.
We gain clarity through talking, writing and speaking. We don’t gain clarity from holding all the words in our mind so get them out in the way that feels right for you and I bet you’ll be surprised what clarity you find.
Until next time, give yourself permission to find clarity in your niche and grace along the way.
“Will it be perfect? Heck no! But it will be a step in the right direction and you will learn and adjust along the way."
- Amanda McKinney
Want your questions answered?
Get your business and marketing questions answered like Eszter did. This Q&A happened inside my membership, Thrive. Click the link below to learn more about Thrive or use the form to join the waitlist.