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Offer Series: Choosing Your Offering (when you have lots of ideas)

Let me guess…you’ve got lots of ideas for what you could offer in your business but you’re not sure which one to work on. Am I right or am I right?

I see this all the time and run into it myself too. Below I share how to take all your ideas and figure out which one to focus on and actually offer. Then later in this series we will talk about pricing and marketing. Let’s dig in!

*This is part 1 of a 3 part series about your yoga offerings. Part 2 relates to pricing your offering and part 3 relates to marketing your offering.

Why It’s Best To Choose Just One Offering To Focus On As A Yoga Teacher

I know, I know, you don’t want to choose just one offering because you have lots of ideas and it feels constrictive to only have one. I 100% understand this but here’s the thing:

You can have all these offerings if you want them but you can’t start them all at the same time and you certainly can’t fill them all at the same time.

If you struggle with this, I’d love for you to listen to episode #117 with guest D’Ana Joi. You will actually hear me mention a special training she hosted inside my membership, Thrive, in the next section of this episode too. Joi has a way of speaking to multi-passionate people that I know you will resonate with.

All of this information points to the same thing though - it’s great that you have a lot of ideas but you will have to focus on one in order to make progress on that one offering.

My suggestion for this is to focus on dedicating your marketing energy to one offering for 90 days.

  • Maybe you want to host a workshop

  • Maybe you want to open a class series

  • Maybe you want to increase private client sessions

  • Maybe you want to welcome in new members

Whether you’re starting a new offering or marketing an existing one, you will be using energy to create or fill the offering and that’s why focusing on one thing will be helpful for you.

Here’s a lesson from inside Thrive on how you can take all your ideas and figure out how to choose just one:

**This was also a podcast episode (episode #159. Use the player below if you'd prefer to listen to this message.

How To Choose Your Yoga Offering When You Have So Many Ideas

If you'd prefer to watch me talk through this answer, click the video below ⬇️

Step 1: Make a list of all your ideas

You’ve got lots of them and the great news is that you can have multiple offerings but you just don’t want to try and fill them all at the same time. The best thing you can do is make a list of all your ideas so that you can come back to this list anytime.

You can do this in whatever way works for you:

  • Google Docs

  • Your Journal

  • A Notebook

  • Note Application

The key is to get all your ideas down in one place so you know where to go when you have the opportunity to focus on another idea.

Step 2: Identify your top 3 ideas that you’re most excited about

Look at your list and identify the top 3 ideas that you’re most excited about. Not the one that can be accomplished the quickest or that you feel you “should” be creating but the ones you’re most excited about. Circle them, highlight them, whatever you want to do to separate them out from the big list of ideas is great!

Step 3: Answer the questions for your top 3 ideas

For each of these ideas, answer the questions that are included in the free PDF download below. These questions will help you think more about the idea and you will gain clarity on not just the offering itself but also how you feel about it overall.

Step 4: Choose the 1 you will focus on for the next 90 days

Once you’ve answered all the questions for your top 3 ideas, you will likely have more of a pull towards one of them and that’s the one you want to focus on. However, if you still have equal excitement for all 3, I’d suggest asking this question again…

Which idea are you willing to say “no” to other things so you can focus on creating or filling this particular offering?

That’s the key. In order to create or fill a specific offering you will have to say “no” to other things during the process. Again, this doesn’t mean you won’t be able to offer other things later but instead what it means is that you just have to put the other ideas on the shelf for a bit.

Your next step

Walk through this process to choose the offering you will focus on for the next 90 days. Yes, it will be hard to stay focused on just one offering but it will be worth it because you will be able to look back and see how much progress you’ve made, because you will make progress. When you’re focused, that’s when you see progress.

And stay tuned to next week’s episode where we will talk about pricing this offering. I know pricing is tough so we will walk through several examples.

Until next time, give yourself permission to choose one offering and put the other ideas on the shelf for a while and grace along the way. I’ll talk to you soon!

Get More Done with Less Screen Time with Shailla Vaidya

Which idea are you willing to say “no” to other things so you can focus on creating or filling this particular offering?"

- Amanda McKinney


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