*This is part 3 of a 3 part series about your yoga offerings. If you haven’t gone through Part 1 & 2 yet, I suggest going back to these blog posts to decide on which offering you will focus on and how to price that offering.
You know your offering, you have it priced, now it’s time to fill the offering and the best way to do this is through a waitlist. In this episode I share why and how a waitlist works to help you fill your offering and I share examples of how to market a waitlist. Plus I share a sneak peek into one of my launches when I converted my waitlist at 41%!
So let’s fill your next offering with ease through a waitlist!
Why Use A Waitlist
Most people I work with are a little nervous to talk about the offering they want to have until it’s ready to go but please hear me out — it’s actually better to talk about your offering BEFORE it’s completely created.
This is because when you do this you learn two things:
Interest in that specific topic
What questions your students have about that topic
These things help you with marketing the offering later but even more importantly, it helps you create the offering that your students and audience want, versus taking a guess.
As you go about this process, you can then build your waitlist for that particular offering. You’ve seen this many times and I want it to work for you.
To further convince you that waitlists are a good idea, I’m going to share a snippet of a recent launch debrief I shared in my membership Thrive. In this debrief I had one of my biz besties, Danait Berhe, interview me so I could document what worked and what didn’t during this particular launch.
**This was also a podcast episode (episode #161. Use the player below if you'd prefer to listen to this message.
My Launch Debrief
Below is the video snippet but the entire launch debrief was 1.5 hours and it was packed with good info!
If you want to watch the entire debrief,
be sure to join Thrive (or the waitlist)
How To Market A Waitlist
Now that you’re thinking “heck yeah” to a waitlist let’s talk about how to market a waitlist. Basically, all you have to do is talk about your offering but I know that’s easier said than done.
Here are some examples of what this can look like:
Have your waitlist form on your website in several places
Share updates on social media (Instagram Stories are great for this)
Ask your current students questions to get their input on the offering
Show sneak peeks of your progress in your emails and/or social media
Get input and suggestions from your email subscribers
Put a link to your waitlist on social media and promote it often
Ask “do you want to be on the waitlist” on social media and have people DM you and manually add them
Overall, this is easy to say and also easy to forget so you will need to remember to do this. Set a reminder on your calendar or write yourself a note and stick it on your mirror. Whatever helps you remember to talk about something, that’s what you want to do. You don’t have to talk about it every day but you want to find a way to talk about it frequently or else you won’t grow your waitlist.
Your next step
Create a waitlist for your next offering. Maybe you have a fall workshop or class series coming up. If so, talk about it TODAY and start growing that list. If you’re filled with private sessions currently but want to ensure it stays that way, tell your audience you’re booked currently but as the seasons change there are often cancellations but that you send the waitlist an email whenever that happens. Then encourage them to get on the waitlist.
And if you would like more support growing your incredible business, I’d love to have you be the next person to join Thrive. Go to amandamckinney.com/thrive to join the waitlist! 😘
Until next time give yourself permission to use a waitlist to fill your offering and grace along the way. I’ll talk to you soon!
“My waitlist converted at 41%! I know it seems silly to talk about an offering before it's ready but it's actually the smartest thing you can do."
- Amanda McKinney