What To Post On Social Media As A Yoga Teacher To Fill Your Classes

Updated: Feb 26, 2021

Do you find yourself super frustrated with social media?

Whether you enjoy a certain platform or can’t stand any social media platform, the common thread that I keep hearing from yoga teachers is that it’s NOT WORKING.

Most likely, this is because your expectations of social media are off.

Maybe you think that you’ll magically fill your classes by posting on Instagram every day. Or maybe you think that by saying: “Here’s my schedule!” every Monday on Facebook, that people will remember and actually sign up for class.

I wish social media worked this way, because then you’d have a formula to follow and so much less frustration. But unfortunately, that is not how social media works.

When it comes to what to expect from social media, it’s all about knowing the intended benefit.

The Intended Benefit of Social Media for Yoga Teachers

When it comes to social media, you want to think about the intended benefit. The intended benefit of social media is to nurture relationships.

You want to nurture relationships with students (or potential students) and provide extra value.

Did you catch that? It’s not selling! It’s nurturing relationships. Let that sink in for a minute.

This is the first step in helping yourself know what to share on social media. Remember that you do NOT have to say “sign up for my class!” in all your social media posts. In fact, please don’t say that in all of your posts, because then people will stop listening. No one wants to be sold to all the time.

No matter what social media platform you’re using, remember that the intended benefit is all about nurturing relationships.

**This was also a podcast episode (episode #84). Use the player below if you'd rather listen to this message.

The Actions You Want Your Students to Take On Social Media

The next thing you want to consider when it comes to yoga media is what actions you actually want someone to take.

90% of your social media posts should be about providing extra value and connecting with people, not selling.

Maybe you want them to:

  • Watch a video

  • Read an article

  • Comment, share or save the post

  • Respond in your DMs

  • Journal on their own

  • Reflect or take an action in their own life

  • Buy something

You want to know the action you want them to take BEFORE you write the post. Ask yourself: What do I want them to do? How can I help them today?” Start with the action and then write the social media post.

Here’s the kicker: You may never see the actual action, and that is okay. There are some actions that may not be “Comment on this post” or “Like this post” or “Buy this thing.” For example, you may want to tell them to do a certain breath technique two times a day for 5 minutes. You won’t know for sure if they take action, but they will experience a win. They will experience relief, and therefore you are nurturing the relationship. THIS is the power of social media.

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But even if Confident Yoga Marketing isn’t right for you today, this article will still help you with social media.

Types of Social Media Posts You Need to Grow Your Yoga Business

As you’re thinking about the action, you also want to think about the different types of social media posts you need.

90% of social media posts should be value-add information. When it comes to social media posts, most yoga teachers really struggle because it feels like selling. Take that away! Value-add information on social media is where it’s at, my friend.

This means you could post any of the following:

Share a Resource

Remember: You don’t have to create everything! You can also share someone else’s resources. Sharing someone’s instagram story that really hit home for you is fantastic.

Share Your Content

If you’re creating blogs, YouTube videos, or podcast episodes, then by all means share this on social media! Otherwise, people don’t know it’s there.

Behind the Scenes

I know you think that no one cares what you had for breakfast or what your yoga practice looks like, but they do! Think about the yoga teachers you learn from or anyone else you interact with. Are you curious about what their meditation practice looks like? Are you curious what they do on a walk? What podcasts they listen to? How much water do they drink?

Humans are curious. We want to know the behind the scenes scoop. Your students are curious about your life. Every now and then, sprinkle in some posts about your life and see what happens. I bet those behind the scenes posts get more engagement than the posts where you share a yoga pose!

Fun Stuff

Think about what is fun for you and do more of that because then social media will be more fun. People interact with people who have fun on social media. Take away the pressure of always selling or talking about your classes and just have fun for awhile and see what happens.

Buy or Sign Up for Something

The last 10% is asking for your audience to buy or sign up for something. You do need to talk about your classes every now and then (or your workshop or whatever is happening). You do want to talk about the things, but it’s just going to be less frequent.

What you’ll find is that you’ll discover ways to weave it in. For example, you can talk about what your yoga practice looks like, or a breath technique that helped you feel better, and t