Just like we get the 'itch' to clean out the drawers in our kitchen every so often, we get the feeling to clean things up in our business too. This article shares how to do a spring clean (or anytime really) of your business so you walk away feeling refreshed and ready for the next season.
Think about this as a pantry reorganization project. The pantry is packed with food and drinks but it's a mess so you pin ideas to Pinterest based on what you want your pantry to look like. From there you have to take everything out of the pantry, reorganize it all, then put it back in a nicely organized way.
You can do this for your business every now and then too.
Start With A Business Check In
In order to know what to clean, it's important to do a check in of what the current state is in your business. Think of this as standing in front of your kitchen pantry, opening the doors and assessing the situation. Here are a few questions you can ask yourself during this check in:
What progress have I made in the last 90 days? (be sure to celebrate this!)
What has stopped me from making progress in the last 90 days?
What have I done in my business in the last 90 days that have brought me joy?
What have I done in my business in the last 90 days that has brought me stress?
What's something I want to accomplish in the next 90 days?
Answering these questions will help you know what your goal is with the cleaning. Think of this as you're looking in the pantry and seeing the mess but then you go to Pinterest to pin some pictures of organized pantries so you know what you're aiming for.
If you enjoy this process of thinking about 90 days at a time, I highly recommend checking out my book as I go into detail on this process and how this can help you achieve your definition of success.
**This was also a podcast episode (episode #187. Use the player below if you'd prefer to listen to this message.
Audit Your Offerings
Once you've looked back at your progress and moved into looking ahead, it's time to audit specific sections of your business and first up is your Offerings. Think of this part of the process as pulling everything out of your pantry so you can get rid of the expired food and organize the things you want to keep.
This includes any offering that you have available currently, whether it’s bringing in revenue or not.
Create a document with 3 columns
Column 1 - Revenue Stream
Column 2 - Revenue Ranking
Column 3 - Happiness Ranking (1 - 5; 5 being the happiest)
Based on your answers, identify what you want to keep, change or discontinue in your business. This can inform your 90 day goal.
Audit Your Content
This is any type of content you’re creating in your business. Blog, podcast, videos, social media, etc.
Create a document with 3 columns
Column 1 - Content/Marketing Platform
Column 2 - Data Ranking (downloads, views, etc.)
Column 3 - Happiness Ranking (1 - 5; 5 being the happiest)
Based on your answers, identify what you want to keep, change or discontinue in your business. This can inform your 90 day goal.
Audit Your Website
Based on your business goal and offerings that align with that, it’s time to update what you have on your website.
Identify what offerings you’re focusing your energy on currently / want to grow
List all the pages you have linked from your navigation
Next to the page name, choose if you will keep it, updated it, or delete it
Keep it - no changes needed
Update it - need to make changes
Delete it - need to delete it and ensure it’s not connected to anything
4. Set aside time on your calendar to make the edits to your website. You have to make it happen.
Take Away Message / Action
Now that you have everything re-organized, it's time to put it back into the pantry so you can take a look at all your hard work. For this part in your business I suggest sharing your 90 day goal with a business friend or accountability buddy so you can celebrate all you did to get to this point. You can tell them everything you deleted or changed in your business so you actually celebrate it and then tell them how you're moving forward with intention.
Until next time give yourself permission to do spring cleaning anytime and grace along the way. I'll talk to you soon.
"Yes, it's important to audit what offerings are brining in the most revenue but equally as important is your happiness rating for each offering too."
- Amanda McKinney
Need A Deep Clean - I've Got You!
You're building a business with intention and want it to support the life you dream of so it's time to do this on your terms. You can do this by declaring your Y.O.U. Promise which is what I walk you through in my book:
Why Not You? An Accidental Entrepreneur's Guide To Success.
Order your copy using the button below.