The Roadmap to a Thriving Yoga Business



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So you’re looking to grow your business and you just wish someone would show you the dang map to do that. Am I right or am I right?


I feel like you’re saying “yes, Amanda, that’s what I need, get to it already” because I feel like I said this to many podcasters as I was listening to them. So I’m right there with you.


Unfortunately not one specific plan will work for everyone but I will say this - that when we look at a broad roadmap, that can happen.


Let’s think about this like a real map -- remember those paper things before we had GPS? Whether it’s paper or digital, a map shows you a general idea of how to get from one place to another.


And that’s what we’re talking about today. I’m going to share a general roadmap with you that will help you get from point a to point b. But please don’t think that the road is straight from a to b. That’s what we all wish for but that’s not a reality that we can have, unfortunately.


The road might be bumpy but the path is clear. We just have to take one step at a time and keep going.


Okay, okay, I’ll get off my “there’s no get-rich-quick soapbox” now but I just feel like it’s so dang important to share because there’s too much of that noise out there and I don’t want to contribute to it.


But I do want you to know that it’s possible to have the thriving yoga business of your dreams! That I 100% believe and I believe in you specifically.


Before I jump into all the milestones on this journey I do want you to know that this is the roadmap for my membership, Thrive. I say this because I like to be super transparent with things and I didn’t want to get to the end of this and say “and I cover all this inside Thrive”. I want you to know what the heck you’re in for here and what that is is that I will share the roadmap with you and you can go on with your bad self. Or you can jump into Thrive and I will walk with you on that journey. It’s up to you but now you know you’re invited!


Okay, on to the roadmap!





**This was also a podcast episode (episode #106). Use the player below if you'd prefer to listen to this message.




Milestone #1: Quick Start Marketing

The best way for anyone to gain confidence within themselves is to have a quick win and I for sure want you to have this.


If you decide to join Thrive then you get marketing templates each month. But even if you don’t join Thrive you can still have a quick marketing win and that’s through social media templates. I’ve got 50 of them for you for FREE on my website. Go to amandamckinney.com/socialposts and grab them all. Then, please post them to feel that quick win.


The objective of this milestone is to

  • (1) give you a quick win and

  • (2) get you marketing.

So many people find marketing hard or icky that I want you to get started with marketing in a fun way. So just get started because that’s the only way you will learn.


Most of the time when I work with someone I will say “let’s look at your analytics” or “look back and see what performed the best” or “how did people find out about your last workshop” and if you didn’t do any marketing, we have no data to go off of. So start today! Trust me, a year from now you’ll wish you had started today.




Milestone #2: Set Your Business Up For Success

If you want to create or grow a thriving yoga business then you need to start with the foundation.


Just like building a house, you don’t start with painting walls first, you have to build the foundation and then the walls. While this might seem like a complete waste of time, I can guarantee you that it’s worth your time.


In this phase you want to set your business up for success financially and you want a strong mindset for those rough parts in the journey.


In this phase I recommend reading and implementing the Profit First model by Mike Michalowicz. You can hear him talk on episode #100 and I walk through the process in episode #73. Enjoy!