Why Your Yoga Offering Isn’t Selling & How To Fill Your Next Yoga Offering



Well it happened - you didn’t fill your offering and all the feelings of doubt and failure are pouring in.


This happens to everyone, but the good news is that it’s actually pretty simple why this is happening.


I have to say that this is the #1 question I get. The question comes in many different forms, but it's always the same idea: "Amanda, how can I fill my offering?"


Maybe you tell me “I need more students” or you say “How can I get more engagement on social media?” or you ask “How can I make more money?”


All of this leads to ONE thing…filling whatever offering you have currently. And this is something I don’t often say, but it’s something that really makes me different in the business coaching world.


I don’t teach you how to fill a specific offering and I don’t teach you to offer a specific offering

I believe that all yoga businesses (or businesses in general) have the ability to offer different types of offerings and be successful.


I do have suggestions for yoga teachers since I’ve now coached hundreds of yoga teachers through this process, but I will never tell you what you have to offer or how you have to market it.


What I teach is the foundations of marketing so you can fill whatever the heck you want to: Whether it’s a class series, a private session, a workshop that combines art and yoga or whatever else you can dream up! As a matter of fact, if you ditch teaching yoga and start a coffee shop next year, you can use what I teach you here to help you market that business.


So today I’m sharing why your offering isn’t filling and how you can fix it and fill your next offering.


And bonus...this episode also has a corresponding special workshop I’m hosting this month (March 2022) where I’m going to go into even more detail on this topic. It’s just $10 and I promise you will make so much return on your investment!


Register here for the How To Fill Any Yoga Offering Workshop for just $10. (Yes, there will be a replay of this if you can’t make it live!)


Now buckle up my friend, because I’m about to share the good, bad and ugly about why your offering isn’t selling out and how it can be. Let’s dive in!




**This was also a podcast episode (episode #139). Use the player below if you'd prefer to listen to this message.




The offering Isn’t filling…this sucks!

"It sucks when something doesn't work. It feels like you're failing. The doubt of 'can I really do this?' creeps in hardcore. It's important to acknowledge those feelings." - Amanda McKinney

Recognize that those feelings are happening, understand that it's typical, and then move through those feelings.

It's important to go into this with a mindset of committing to this process. I can't wave a magic wand for you and get your offering filled. It's not an overnight situation, it's a process that you have to commit to in order to make it work.


Commit to the process, commit to trying things, and then adjust along the way.


One of the reasons you're probably not filling your offerings is because you keep trying new things all the time. You don't have to stick with that one thing FOREVER, but you have to commit to a specific offering for a time period.


Think about it this way: If you try something new on your yoga mat today, it might feel clunky and not super graceful. However, if you did that same practice every day for 7 days, you'll feel so much more graceful after those 7 days.


It's the same when it comes to your business. You can't keep offering something new all the time and expect for it to be perfect and graceful at the beginning. That's not realistic! What you want to do is commit to a process of learning about ONE offering and committing to it for the next few months.


This is the mindset we want to have when starting the conversation about why an offering isn't filling.

Why we often don’t fill a yoga offering - no matter what it is:

Bring to mind one specific offering you have right now.


If this offering isn't filling, one of two things is happening. Either:

  • The offering wasn’t what our dream student was searching for, or

  • The message we shared about our offering is not what’s resonating with our dream student

Let's tackle each of these options:



The Offering Isn’t What Our Dream Student Wanted:

This is usually what is happening. It's because we have to take a guess sometimes what our people want when we don't know. But our guess is often wrong!


We think we know our dream student, so we jump too quickly into offering something we think they need. We get excited about an offering because it sounds fun for us and we create it in a vacuum.


I'm telling you this because I guessed wrong for a very long time. In fact, I created an entire instagram course because I saw that people were asking me a lot about instagram. I jumped at this quickly, created a course that I thought was fantastic, and it sold less than $100. It tanked after all my effort.

It was a fantastic course, but it wasn't what you wanted, so you didn't buy it. All of my effort went into something that did not work. Let me clear: I learned a ton about instagram, and I learned a ton about what you do and do not want. I learned so much. But the course did not sell.

Here's another example for you: You might be learning about core strength in a training and loving it, so you decide to offer a workshop about core strength....but no one registers for it because your audience and student base is primarily focused on yoga for relaxation and stress relief.


Your dream student didn't want it, so that's why they didn't sign up.



The Message Wasn’t Resonating With Our Dream Student:

This comes into play when you KNOW that the offering solves a problem that they have and it will help them see relief and have a positive experience. But for whatever reason, the message that you're using to market the offering is not clicking with them.