2 questions to decide the best freebie to help you grow your yoga business

You’ve heard me say this before: A freebie will help you grow your email list and fill your yoga offerings.

But how do you choose what your freebie will be?

I hear this all the time, and it’s a really tough question! There are so many options. I have created hundreds of freebies in my business. Sometimes it takes awhile to find that magic one that helps you grow your email list.

As a coach that works with yoga teachers, I have helped so many people try to figure out what their freebie could be and I had a lightbulb moment the other day.

I’ve come up with 2 questions that will guide you through choosing. In this article, I'll show you how to navigate them so you can finally make a decision.

Let’s jump in and figure out what your freebie should be!

Pick one yoga offering

First, think of the offering that you want to grow. You may have a lot of things going on: group classes, private sessions, workshops, and other things.

But if you were to grow just one single offering, which of these things would most help move your business forward?

Is it a course you’ve created? Is it group classes? Is it private sessions?

Is it a monthly membership?

Whichever of these revenue streams you want to focus on growing, I want you to think of that specifically throughout this process.

**This was also a podcast episode (episode #84). Use the player below if you'd rather listen to this message.

Is your offering solving a problem or is it serving a desire?

Think about your main offering. Is it a need or a want?

  • If you’re solving a problem, there’s a pain point and they are looking for relief. This is more of a need.

  • If you’re serving a desire, that’s more of a luxury item. It’s a nice-to-have. It’s a want.

Is your offering a need or a want?

If it is a need, you’re going to go down one path. If it’s a want, you’re going to go down a different path.

(There’s no right or wrong answer here. Both are awesome.)

Two examples to help illustrate this:

  • Yoga for Back Pain - This would be a need. The person who needs your offering is struggling; they need relief, and they have a pain point that you can help with.

  • Private Yoga Sessions - This is a want. This is the nice-to-have option, and it’s more of a luxury.

How to Choose Your Freebie as a Yoga Teacher

If your offer is solving a problem

If you've decided you're solving a problem, then you're talking about a need. Ask yourself the following question:

If someone was crying on your doorstep about their problem, what would you give them for quick relief?

There’s nothing wrong with a 50-page ebook, a quiz, or a course. But if someone was crying...you wouldn’t give them a 50-page ebook. You would give them a breath technique that would help them experience some relief in their lower back.

Something short, quick and easy that you can deliver to them immediately. That’s the freebie.

If your offer is serving a a desire

On the other hand, if you've decided your offer is serving a desire, then you you're talking about a want.

Your students don’t need quick relief for that. No one is typically crying on your doorstep about a desire or a want.

Ask yourself the following question:

What is something fun they can experience that gives them a taste of your offering?

With the need, you’re looking for quick relief. With a want, you’re looking for a quick experience.

What is something they can experience and then say, "Ooh, I want more of that!" That's what you want to give them. Is it a fun PDF? A quick video? Is it a list of affirmations? A quiz?

Whatever it is that will give them a quick taste and experience of your offering, then that's your freebie.

How to Choose Your Freebie as a Yoga Teacher

To summarize, if you can answer these questions:

is it a need or a want?