You’ve heard me say this before: A freebie will help you grow your email list and fill your yoga offerings.
But how do you choose what your freebie will be?
I hear this all the time, and it’s a really tough question! There are so many options. I have created hundreds of freebies in my business. Sometimes it takes awhile to find that magic one that helps you grow your email list.
As a coach that works with yoga teachers, I have helped so many people try to figure out what their freebie could be and I had a lightbulb moment the other day.
I’ve come up with 2 questions that will guide you through choosing. In this article, I'll show you how to navigate them so you can finally make a decision.
Let’s jump in and figure out what your freebie should be!
Pick one yoga offering
First, think of the offering that you want to grow. You may have a lot of things going on: group classes, private sessions, workshops, and other things.
But if you were to grow just one single offering, which of these things would most help move your business forward?
Is it a course you’ve created? Is it group classes? Is it private sessions?
Is it a monthly membership?
Whichever of these revenue streams you want to focus on growing, I want you to think of that specifically throughout this process.
**This was also a podcast episode (episode #84). Use the player below if you'd rather listen to this message.
Is your offering solving a problem or is it serving a desire?
Think about your main offering. Is it a need or a want?
If you’re solving a problem, there’s a pain point and they are looking for relief. This is more of a need.
If you’re serving a desire, that’s more of a luxury item. It’s a nice-to-have. It’s a want.
Is your offering a need or a want?
If it is a need, you’re going to go down one path. If it’s a want, you’re going to go down a different path.
(There’s no right or wrong answer here. Both are awesome.)
Two examples to help illustrate this:
Yoga for Back Pain - This would be a need. The person who needs your offering is struggling; they need relief, and they have a pain point that you can help with.
Private Yoga Sessions - This is a want. This is the nice-to-have option, and it’s more of a luxury.
If your offer is solving a problem
If you've decided you're solving a problem, then you're talking about a need. Ask yourself the following question:
If someone was crying on your doorstep about their problem, what would you give them for quick relief?
There’s nothing wrong with a 50-page ebook, a quiz, or a course. But if someone was crying...you wouldn’t give them a 50-page ebook. You would give them a breath technique that would help them experience some relief in their lower back.
Something short, quick and easy that you can deliver to them immediately. That’s the freebie.
If your offer is serving a a desire
On the other hand, if you've decided your offer is serving a desire, then you you're talking about a want.
Your students don’t need quick relief for that. No one is typically crying on your doorstep about a desire or a want.
Ask yourself the following question:
What is something fun they can experience that gives them a taste of your offering?
With the need, you’re looking for quick relief. With a want, you’re looking for a quick experience.
What is something they can experience and then say, "Ooh, I want more of that!" That's what you want to give them. Is it a fun PDF? A quick video? Is it a list of affirmations? A quiz?
Whatever it is that will give them a quick taste and experience of your offering, then that's your freebie.
To summarize, if you can answer these questions:
is it a need or a want?
And depending on the answer to that question, then
What would I give them if they were crying? --or--
What will give them a fun experience of my offering?
Then that will give you the answer on what your freebie will be. Because it will either solve the problem or give them a quick experience.
I'm a walking example of this process: I’ve created hundreds of freebies throughout the years, and none of the have been as good as the 50 Social Media Posts Templates.
Want to know why? Because it solves your pain point -- TIME. You’re struggling because it takes you too much time to write a social post that then gets no traction.
So I solved your problem with templates that use the secret formula so you get more than just your sister commenting on your post. I put a social media post template in my weekly email AND I have the free 50 Social Media Post Templates.
And you know what - I learned even more when I put Yoga Challenge In A Box together for you. It’s all the templates you need to host a challenge.
Then I kept on going and updated Confident Yoga Marketing to be the templates you need for your website, email and 100 MORE social media posts!
This is the power of tapping into your dream student’s real pain point.
For years I tried so many different things, but when I think about what you actually might be crying over, it’s this. You’re spending time on marketing, but it’s not working and you’re missing out on spending time with friends and family - or even just resting!
You’re building a business to support your dream life and I want that for you. I don’t want you to spend every day all day marketing either. So I’m serving your pain point in many ways - free and paid. You can do the same! Follow my lead and go for it!
If you haven’t checked out Confident Yoga Marketing yet - go look it over. I would love for you to save time and energy so you can move faster with your marketing to see what works best for you.
Your next step
Go through and answer those questions for your business, decide what your freebie is going to be, and then go create it!
Don’t overthink this. Just go through the questions and create something so that you can help people right now - today!
Until next time, give yourself permission to create a freebie and grace along the way.
"If one of your students was crying on your doorstep about their problem, what would you give them for quick relief?"
- Amanda McKinney
Save HOURS (and headaches) with
Confident Yoga Marketing
If you want a little more guidance while creating freebies and social content that speaks to your ideal student, then Confident Yoga Marketing is for you! It's full of post templates designed to save you time and make your life SO much easier! Just plug & play and voila: Your social media plan is all taken care of!