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PUBLISHED! Book Launch Behind The Scenes

Hey there, accidental entrepreneur! I'm thrilled to announce the release of my new book, "Why Not You? An Accidental Entrepreneur's Guide To Success." In this article I want to take you behind the scenes of why I wrote this book, what it's all about, and the incredible journey that led me here. Let's dive in!


**This was also a podcast episode (episode #198. Use the player below if you'd prefer to listen to this message.


Why Not You? Book Overview:

Are you an accidental entrepreneur, stumbling your way through the business world without a business degree? Don't worry—I've got you covered! Why Not You? An Accidental Entrepreneur's Guide To Success is a guide designed specifically for people like us, who are forging their own paths and creating businesses that integrate seamlessly into their lives. This book helps you set a strong foundation, discover your true desires, and navigate entrepreneurship with intention.

It's time to unapologetically create the business and life of your dreams!

Image of the book: Why Not You? An Accidental Entrepreneur's Guide To Success

The Story Behind the Book: Why Not You? An Accidental Entrepreneur's Guide To Success

It all began when I realized how much I had learned from books and podcasts during my own accidental entrepreneurship journey. I wanted to pay it forward and create the book that I wished I had when I was starting out at my kitchen table, frantically Googling every question that popped into my mind.

Initially, I thought of writing a book focused on marketing, given my educational background and experience. However, as I started writing, I felt a different calling. I wanted to address the fundamental aspects that truly matter in our entrepreneurship journeys—the things that often get overshadowed by website design and other external factors. I wanted to help entrepreneurs like you set a strong foundation and focus on what truly matters in their lives and careers.

You can hear even more about the story behind the book in Episode #168 where my book coach, Eric Koester, interviews me about the book writing process. This episode was recorded after the first draft was written but the book wasn't finalized yet so I was in a different time in the process.

Key Takeaways From The Book:

In Why Not You? An Accidental Entrepreneur's Guide To Success, I share several key takeaways that can transform your entrepreneurial journey:

  1. Create your Y.O.U. Promise: this is a promise you make to yourself as you're diving head-first into accidental entrepreneurship and it becomes your guide for whatever comes your way.

  2. If you know the why, you'll figure out the how: Discover the power of understanding your deep-down-honest WHY and how it fuels your success.

  3. Don't pick your values from a list, reflect on what makes you pissed: Uncover your core values by paying attention to what frustrates and motivates you, rather than relying on generic lists.

  4. Define success for yourself, or someone else will: Take control of your definition of success and align it with your true desires, rather than chasing someone else's idea of achievement.

  5. Set boundaries today and they will later pay: Learn the importance of setting boundaries in order to achieve the success you desire without compromising your well-being.

  6. Finding your support system isn't selfish, it's necessary: Discover the importance of surrounding yourself with a supportive network of people who understand your journey and can uplift you.

  7. Focus on your strengths instead of trying to fix your faults: Embrace and leverage your unique strengths to fuel your entrepreneurial endeavors.

  8. If you don't know your business finances, you have an expensive hobby: Gain confidence in managing your finances as an entrepreneur and learn practical tips to stay on top of your numbers.

  9. You don't need to set goals, you need to set realistic goals: Follow my step-by-step process to set realistic 90-day goals and track your progress effectively.

Book Launch Behind-the-Scenes:

Now, let's talk about the book launch! I must admit that launching a book has been quite a unique experience compared to anything else I've done in my business. Here are a few insights into what went on behind the scenes:

  1. Longer Process: Unlike other products I've launched, the book took me a year to complete. It involved extensive writing, revisions, and beta readers who helped shape the final product.

  2. More Vulnerable: Launching a book feels more personal than any other product I've created. It's a piece of my heart and soul, and it required a different approach to marketing and sharing.

  3. Launch Stats Were Different: Despite my experience in launching various products, the book launch didn't follow the usual conversion percentages. It was a pleasant surprise that reminded me of the uniqueness of this journey.

  4. Pre-Orders Are Difficult: Offering pre-orders allowed me to sign copies for readers, but it also introduced complexities and confusion. Although it was an interesting experience, I might reconsider this approach in the future.

Where You Can Buy The Book:

Excited to dive into Why Not You? An Accidental Entrepreneur's Guide To Success? You can find it in various formats at these locations:

  • Amazon

  • Barnes and Noble

  • Independent book stores


If you prefer supporting your local bookstore, just ask them about the book and they can order a few copies and have it available for you. Additionally, you can access the book through your local library by requesting it or checking if it's already part of their collection.

Key Takeaway Message/Action:

Before I wrap up, I want to express my heartfelt gratitude to each and every one of you who has supported me throughout this book publishing journey. It has been an incredible ride, and I appreciate all the love and support more than words can express.

If you want to support me further, here's how you can help:

  1. Purchase your copy of "Why Not You? An Accidental Entrepreneur's Guide To Success" and create your customized compass for your entrepreneurship journey.

  2. Take a few moments to write a review of the book. Your thoughts and feedback mean the world to authors like me.

  3. Share the book with a friend or someone you know who could benefit from this guide. Let's spread the word and empower more accidental entrepreneurs!

Thank you once again for joining me on this adventure. Together, we can inspire and uplift each other as we build the businesses and lives of our dreams.

Until next time give yourself permission to unapologetically pursue your dreams and grace along the way. I'll talk to you soon!

Resources Mentioned:

Ep. 198: My book is published! Behind the pages of Why Not You? An Accidental Entrepreneur's Guide To Success

"My book is officially published and I can't wait to share it with you!"

- Amanda McKinney


Unapologetically Pursue The Business Of Your Dreams

Image of book: Why Not You? An Accidental Entrepreneur's Guide To Success

Why Not You my friend? You have a dream and a desire to build a business that integrates into your life instead of taking it over.

And it's time to make it happen!

If you'd like to explore this concept even more, my book Why Not You? An Accidental Entrepreneur's Guide To Success is waiting for you.

In this book I help you create your Y.O.U. Promise that becomes your guide to unapologetically pursuing success for you.


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